Nestled in the heart of Wisconsin, Bubba’s Frozen Custard has become a beloved institution for locals and visitors alike searching for the perfect sweet treat. Its reputation is built not just on tradition but on a relentless pursuit of creamy perfection and creative menu offerings.
Every visit to Bubba’s is an experience—a chance to indulge in rich, velvety frozen custard prepared fresh daily, paired with classic American comfort foods and a welcoming, retro-inspired atmosphere. The menu at Bubba’s is a testament to the art of frozen desserts, featuring a dazzling array of flavors, toppings, and specialty creations that cater to every craving and occasion.
What truly sets Bubba’s apart is their commitment to quality and genuine hospitality. The team at Bubba’s is passionate about every scoop, swirl, and smile, ensuring each guest leaves with a memory as sweet as their dessert.
Whether you’re a longtime fan or a first-time visitor, the menu holds something special for everyone. From signature sundaes to hearty burgers and savory sides, every dish is crafted with care.
Bubba’s Frozen Custard isn’t just a place to eat—it’s a tradition, a treat, and a destination for those who appreciate the finer things in frozen desserts.
Signature Frozen Custard Flavors
The foundation of Bubba’s menu is its legendary frozen custard, celebrated for its unrivaled creaminess and rich, dense texture. Each batch is made fresh throughout the day, ensuring every serving is perfectly smooth and bursting with flavor.
Bubba’s offers a rotating selection of signature flavors, blending tradition with innovation to entice both purists and adventurous palates.
Vanilla and Chocolate are the cornerstones of Bubba’s custard lineup. Their vanilla is pure, classic, and subtly sweet, while the chocolate offers a deep, cocoa-forward richness.
Beyond these staples, Bubba’s regularly features a Flavor of the Day, inviting guests to discover unique combinations like Black Raspberry, Butter Pecan, or Lemon Cheesecake. This rotation keeps the menu exciting and encourages repeat visits.
Each flavor is crafted using premium ingredients, from locally sourced dairy to real fruit and top-quality chocolate. The result is a custard that stands out for its smooth texture and vibrant taste.
For the indecisive, sampling multiple flavors is encouraged—mix and match to create your own custom blend.
- Classic Vanilla: Silky, sweet, and timeless
- Rich Chocolate: Deep cocoa notes, incredibly creamy
- Flavor of the Day: Innovative and seasonal, always freshly made
- Custom Blends: Combine two or more flavors for a personalized treat
Why Bubba’s Custard is Different
Bubba’s uses a unique process that incorporates less air, resulting in a denser, smoother product compared to traditional ice cream. Their commitment to freshness and ingredient quality sets them apart from chain competitors.
“At Bubba’s, every batch is a labor of love. We believe real flavor comes from real ingredients, and that’s what keeps our guests coming back.” – Bubba’s Head Custard Maker
This dedication to craft is evident in every spoonful, making Bubba’s custard a must-try for dessert aficionados.
Sundaes and Specialty Desserts
Sundaes are where Bubba’s creativity truly shines. Each sundae is a masterpiece, layered with decadent toppings, house-made sauces, and generous servings of their signature custard.
Whether you crave something fruity, nutty, or loaded with chocolate, Bubba’s has a sundae to suit your taste.
The menu features classic sundaes like the Turtle, loaded with hot fudge, caramel, and pecans, and the Strawberry Shortcake, where sweet strawberries meet fluffy pound cake. For those seeking excitement, try the Brownie Explosion, a towering treat built with rich brownies, chocolate custard, and whipped cream.
Seasonal sundaes also make appearances, utilizing fresh fruits or holiday-inspired flavors.
Customization is encouraged—swap out toppings, add extra drizzle, or create your own combination. Bubba’s team is always ready to help craft the perfect dessert experience, accommodating dietary preferences and creative ideas alike.
- Turtle Sundae: Hot fudge, caramel, roasted pecans, whipped cream
- Strawberry Shortcake: Fresh strawberries, buttery pound cake, vanilla custard
- Brownie Explosion: Fudge brownies, chocolate custard, whipped topping
- Build Your Own: Choose your base, toppings, and sauces
Comparing Sundae Favorites
| Sundae | Main Ingredients | Flavor Profile |
| Turtle | Vanilla custard, fudge, caramel, pecans | Sweet, nutty, rich |
| Strawberry Shortcake | Vanilla custard, strawberries, pound cake | Fruity, light, buttery |
| Brownie Explosion | Chocolate custard, brownies, fudge | Chocolatey, decadent |
Every sundae at Bubba’s is more than a dessert—it’s an edible work of art, carefully constructed to deliver a perfect balance of flavors and textures.
Cones, Cups, and Waffle Bowls
For those who appreciate simplicity or want to savor custard in its purest form, Bubba’s offers a variety of serving options. Whether you prefer a classic cone, a convenient cup, or a crispy waffle bowl, there’s a presentation style to suit every mood and occasion.
The menu includes traditional cake cones, crunchy sugar cones, and hand-crafted waffle bowls. Each vessel is chosen to complement the custard’s creamy texture and enhance the overall experience.
Waffle bowls, in particular, add a delightful crunch and subtle sweetness that pairs beautifully with any flavor.
- Cake Cone: Light, subtle flavor, classic option
- Sugar Cone: Crisp, slightly caramelized taste
- Waffle Bowl: Handcrafted, golden-brown, adds extra indulgence
- Cups: Ideal for on-the-go enjoyment or sharing
Customization doesn’t stop at the bowl. Bubba’s encourages guests to add toppings, sauces, or sprinkles to any cone or cup.
For children and the young at heart, rainbow sprinkles or crushed candies turn an ordinary scoop into a celebration.
The Waffle Bowl Experience
There’s something special about enjoying custard from a freshly made waffle bowl. The aroma of the warm waffle mingling with cold custard creates an unforgettable sensory experience.
“A waffle bowl transforms your dessert into an experience. It’s crunchy, warm, and makes every bite memorable.” – Bubba’s Regular Customer
Whether you’re grabbing a quick treat or lingering with family and friends, Bubba’s cones, cups, and waffle bowls turn every visit into a moment worth savoring.
Mix-Ins and Toppings Galore
No frozen custard adventure is complete without a dazzling selection of mix-ins and toppings. Bubba’s offers an extensive menu of add-ons that allow guests to personalize their treats to their heart’s content.
From nostalgic childhood favorites to contemporary crowd-pleasers, the options are nearly limitless.
The toppings bar features everything from fresh fruits and crunchy nuts to hot fudge, caramel, and butterscotch. Candy lovers will find an array of mix-ins like M&Ms, cookie dough, and crushed Oreos.
For something extra special, try toasted coconut or peanut butter sauce.
- Fresh Fruit: Strawberries, blueberries, bananas
- Candies: M&Ms, Reese’s Pieces, gummy bears
- Nuts & Crunchies: Pecans, walnuts, granola
- Sauces: Hot fudge, caramel, butterscotch, marshmallow
Mix-ins can be folded directly into your custard for a Blizzard-style treat, or sprinkled on top for extra texture and flavor. Bubba’s staff are experts at combining flavors—don’t hesitate to ask for recommendations.
Top Topping Combinations
| Combination | Best With | Flavor Notes |
| Hot fudge & pecans | Vanilla or chocolate custard | Rich, nutty, classic |
| Strawberries & granola | Vanilla custard | Fresh, crunchy, light |
| Cookie dough & caramel | Chocolate custard | Sweet, chewy, decadent |
“The beauty of our menu is in the customization. We want everyone to create their own signature dessert.” – Bubba’s Manager
With so many choices, every visit to Bubba’s is a new adventure in flavor.
Shakes, Malts, and Floats
For those who prefer to sip their sweet treats, Bubba’s offers a selection of shakes, malts, and floats crafted with their signature frozen custard. Each beverage is blended to order, ensuring a thick, creamy consistency and vibrant flavor.
Shakes can be made with any of Bubba’s custard flavors and are fully customizable with a variety of mix-ins and syrups. Malts add an extra layer of nostalgia with the addition of malted milk powder, creating a uniquely old-fashioned taste.
Floats, a timeless favorite, pair fizzy sodas with scoops of custard for a refreshing twist.
- Classic Shake: Choose any flavor, blend with milk, add toppings
- Malt: Rich malted milk flavor, extra creamy
- Float: Root beer, cola, or orange soda with custard scoops
Bubba’s shakes and malts are known for their indulgent thickness—often requiring a spoon to enjoy. The floats, meanwhile, offer a bubbly, effervescent counterpart to the custard’s richness.
Shake vs. Malt vs. Float
| Beverage | Key Ingredient | Texture | Best For |
| Shake | Custard, milk | Thick, creamy | Classic dessert lovers |
| Malt | Custard, milk, malted powder | Extra rich, malty | Nostalgia seekers |
| Float | Custard, soda | Light, fizzy | Refreshing treat |
Whether you’re seeking a classic hand-spun shake or the playful fizz of a float, Bubba’s beverages are the perfect way to cool off and satisfy your sweet tooth.
Classic American Eats: Burgers, Sandwiches, and Sides
The custard may be the headliner at Bubba’s, but their menu goes far beyond dessert. Guests can enjoy a full lineup of classic American fare, each item prepared with the same attention to detail and quality that defines their sweet treats.
This makes Bubba’s an ideal destination for families, groups, or anyone looking to pair a savory meal with their frozen custard.
Bubba’s burgers are a local favorite—juicy, perfectly seasoned, and served on a toasted bun. Options range from the straightforward Bubba Burger to inventive creations topped with bacon, cheese, and signature sauces.
Sandwiches, such as crispy chicken and grilled cheese, offer satisfying choices for any appetite.
- Bubba Burger: Grilled to order, classic American toppings
- Chicken Sandwich: Crispy or grilled, lettuce and tomato
- Grilled Cheese: Golden, melty, served with chips or fries
No meal is complete without a selection of sides. Bubba’s fries are golden and crispy, while cheese curds—an homage to Wisconsin’s dairy heritage—are a must-try.
Onion rings and coleslaw round out the savory offerings, providing something for every taste.
Pairing Savory with Sweet
Many guests enjoy the classic combination of a burger and a shake, or fries dipped directly into a cup of chocolate custard. These pairings are not just delicious—they’re a Bubba’s tradition.
“There’s something about hot, salty fries and cold, sweet custard that just works. It’s the best of both worlds.” – Bubba’s Loyal Patron
Combining savory classics with frozen custard makes Bubba’s a destination for more than just dessert—a true all-in-one dining experience.
Family Packs, Party Trays, and Catering Options
Bubba’s isn’t just a spot for individual treats; it’s also the perfect choice for gatherings, parties, and celebrations. Their menu includes a variety of family packs, party trays, and catering options designed to bring the magic of Bubba’s to any event.
Family packs bundle together generous servings of custard, toppings, and cones or cups, making it easy to serve a crowd. Party trays feature bite-sized custard sandwiches, mini sundaes, or dessert bars—ideal for birthdays, office parties, or school events.
Bubba’s staff works closely with hosts to customize trays, ensuring dietary needs and preferences are met.
- Custard Family Packs: Multiple pints or quarts, choice of flavors
- Party Trays: Mini sundaes, custard sandwiches, brownie bites
- Catering Services: On-site setup, toppings bars, staff for large events
Ordering is simple—call ahead or order online. Bubba’s team is known for their reliability and attention to detail, ensuring every event goes off without a hitch.
For larger gatherings, on-site catering brings a full-service custard experience, complete with toppings and friendly servers.
Benefits of Group Orders
| Option | Best For | Includes |
| Family Pack | Small gatherings | Pints/quarts, toppings, cones/cups |
| Party Tray | Celebrations, birthdays | Mini desserts, variety packs |
| Catering | Large events, corporate | On-site service, full menu |
“We love making parties extra special. There’s nothing like seeing a whole group light up when the custard arrives.” – Bubba’s Event Coordinator
With flexible options and outstanding customer service, Bubba’s makes it easy to share the joy of frozen custard with any crowd.
Dietary Options and Seasonal Specials
Bubba’s is committed to making their menu accessible to all, offering a range of dietary options and seasonal specials to accommodate diverse preferences. Whether you’re seeking gluten-free ingredients, lower-sugar alternatives, or simply want to try something new, Bubba’s has thoughtfully crafted options for you.
Many of Bubba’s toppings and mix-ins are gluten-free, and dairy-free sorbet is often available as an alternative for guests with dietary restrictions. Staff are trained to answer questions about allergens and cross-contamination, ensuring that every guest can order with confidence.
Seasonal specials are a highlight of the Bubba’s experience. From autumn’s Pumpkin Pie custard to winter’s Peppermint Stick and summer’s Key Lime Pie, these limited-time offerings showcase the creativity and passion of the Bubba’s team.
- Gluten-Free Options: Select toppings, dairy-free sorbet
- Seasonal Flavors: Rotating monthly, unique recipes
- Health-Conscious Choices: Reduced-sugar toppings, fruit-based desserts
Enjoying Bubba’s Responsibly
Bubba’s encourages guests to ask about ingredients and preparation methods. Their goal is to create a welcoming environment for everyone, no matter their dietary needs.
“We believe everyone deserves a treat, and we work hard to make sure our menu is inclusive and delicious for all.” – Bubba’s Owner
Seasonal specials and dietary options ensure there’s always something new and exciting to discover at Bubba’s, no matter your preferences.
Conclusion: The Bubba’s Experience
A visit to Bubba’s Frozen Custard is more than just a meal—it’s a celebration of flavor, tradition, and community. The menu reflects decades of dedication to quality, innovation, and genuine hospitality.
From the first spoonful of custard to the last bite of a loaded sundae or savory burger, every detail is crafted to delight. Bubba’s stands out for its commitment to freshness, creativity, and making every guest feel like part of the family.
The wide variety of menu options ensures that there is truly something for everyone. Whether you’re craving a classic vanilla cone, an extravagant specialty sundae, or a hearty American meal, Bubba’s delivers with consistency and care.
The customizable nature of their offerings allows every guest to create a treat tailored to their unique tastes and dietary needs. Special touches, like seasonal flavors and group catering, demonstrate Bubba’s dedication to going above and beyond.
For those seeking a nostalgic experience, a family-friendly outing, or simply the best frozen custard in town, Bubba’s remains a cherished destination. The next time you’re in Wisconsin, make it a point to stop by and discover what makes Bubba’s Frozen Custard menu a local legend—and a truly sweet escape.
